- the oldest Baby Boomer turned 65 in 2011
- for the next 18 years boomers will be turning 65 at the rate of 10,000 per day
- 13% of the population today is older than 65
- In 2030, 18% of the population will be older than 65
This aging population phenomenon presents significant challenges and opportunities for financial planning. But, in order to capitalize on them, financial advisors have to change the way they present themselves to baby boomers. There are two significant changes those nearing retirement and their advisors should consider making in the way they think about retirement:
1. Turning 65 Does Not Mean Retirement
Today, people are living long and fulfilling lives well beyond the age of 65. When social security was originally implemented in 1940, retirement age was 65 and average life expectancy was just 60 years old. Today, average life expectancy for those who have reached age 65 is nearly 85 years of age.
Retirement today is much different than it has been in the past. To attract and retain clients, financial planners have to paint a different picture of retirement. While a retirement filled with vacations and golf is not necessarily attractive to all boomers, neither is punching the clock for 40 hours a week. It’s important for financial planners to discuss retirement in a way that is both attractive and realistic for each client. Planners who simply assume that everyone will retire at 65, neglects in-depth client conversations, or fails to understand each client’s vision and goals will be unable to truly meet the needs of the Baby Boomer generation.
2. Focus Should Shift from Accumulation to Distribution
Many Americans fear running out of money more than they fear death. Over the past 20 years, baby boomers and their financial advisors have focused heavily on accumulation; now, they need to begin focusing on distribution. Again, planners need to have honest and sometimes difficult conversations with clients about the possibility of outliving their money.
For those currently in or nearing the distribution phase, CLS offers a Managed Income Strategy that places clients’ assets into three buckets:
- income- or interest-generating investments for income and capital gains (someday bucket)
- short-term corporate bonds for approaching income needs (tomorrow bucket)
- money market fund for immediate income needs (today bucket)
These three components work in tandem to seek well-balanced total returns and provide a system for receiving immediate income that puts clients’ minds at ease. With this approach, clients know that they have not only met today’s needs, but are also working toward tomorrow’s dreams.
Learn more about CLS’s Managed Income Strategy.