Content provided by Sierra Morris, CLS Junior Investment Research Analyst

I think we can all agree that trust in financial professionals was tarnished following the crisis in 2008, and still has not been fully recovered. You can see and hear it anywhere – from Occupy Wall Street to your neighbor who talks about how they still don’t trust their bankers. This is a problem. You see, being in the financial industry, we can’t do our job well if there is no trust – we sell trust. Our clients rely on us to act as the fiduciaries that we are required to be, and to treat their wishes, goals, and money as if they were our own. It is a tall order to live up to, and one that should not be taken lightly.

The President of The Strategic Coach, Dan Sullivan, has identified four habits that, if employed consistently, will over time gain the trust of your coworkers and clients.

  1. Show up on time
  2. Do what you say you will do
  3. Finish what you start
  4. Say please and thank you

Now, these seem very basic, but think back to your past week – how many times did you fall short of one of these actions? Perhaps you got caught up in emails and were late to a meeting. Maybe you overpromised on something before finding out if it was a realistic request. Or you may have missed a deadline when something else came up that took higher priority. While seemingly simple, these small actions do require conscious effort if they are to become habit.

The trust we form with our clients is essential. Being active managers, we need those whose money we manage to feel confident in what we do. Once we gain this, we will then be able to help out their friends, family, and the coworkers that they refer to us. So, my challenge to you is to make the effort to consciously think about these four actions over the next week and beyond. I am confident that with that, we will see increased confidence within our inner office relationships as well as see word of our trustworthiness spread.