This report identifies the key issues in approaching the $16 trillion qualified plan marketplace, particularly as recent Department of Labor changes and innovative investment platforms are opening up new opportunities for advisors.

Since the qualified plan market can be challenging to navigate alone, partnering with experienced Third Party Administrator (TPA) professionals and third party money managers who specialize in innovative investment vehicles, such as ETFs, can be the solution to differentiate an advisor’s firm in this competitive marketplace. While many advisory firms are just getting started in this lucrative market, some leading firms are finding great success through these TPA and “ETF Strategist” partnerships.

Historically, advisory firms have built their businesses through referrals from center of influence professionals, such as attorneys and accountants. By targeting the qualified plan marketplace, advisors can discover a new referral partner with local TPAs that can turbo charge their growth.

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