Check out the audio from CLS’s recent Webinar featuring Jennifer Connelly from JCPR, Inc. 4 Ways to Increase Your Success Through Public Relations Jennifer provided great ideas about: How to manage your brand How to develop and make news The importance of the ‘shark cage’ How to control your company’s image About Jennifer Connelly Jennifer Connelly… Continue reading 4 Ways to Increase Your Success Through Public Relations
Author: Todd Clarke, CLS President
Chapter 2, Public Relations
Creating Effective Public Relations 4 Basic Steps Public relations strategies are important to incorporate into your business because they are low-cost (often free) and high impact. And, creating a successful basic PR campaign is a lot easier than you might think. 1. Craft your story. Make it relevant. Your story must be compelling, since media outlets… Continue reading Chapter 2, Public Relations
Chapter 1 – The Marketing Plan
Developing & Executing a Marketing Plan 3 Basic Steps 1. Define Your Value Proposition and Your Target Audience Your Value Proposition Before you can begin effectively marketing your business, it’s critical that you understand exactly who you are and who you are trying to reach. Put a substantial amount of time into defining yourself… Continue reading Chapter 1 – The Marketing Plan