Get By With a Little Help From Your Peers… We’ve discussed in previous posts how networking is critical to your firm’s marketing and public relations success. But, don’t overlook the significant positive impact your participation in a professional organization, peer group, or business leadership association can also have on your business’s internal operations. Why join… Continue reading Chapter 4, Executive Leadership Organizations
CLS Blog
3 Metrics Crucial to Making Effective Business Decisions
Check out the audio from CLS’s recent Webinar featuring Daniel Applegarth from NorthStar Financial Services Group, LLC https://cls3.wpengine.com/secure/shared/pdfs/marketing/three_crucial_metrics.wmv The key to an Advisor’s success truly involves minimizing expenses while increasing revenue and margins. But the catalyst to this achievement is tracking the right information, and using it strategically. In this Webinar, Mr. Applegarth discusses how… Continue reading 3 Metrics Crucial to Making Effective Business Decisions
Chapter 3, Business Metrics
The Importance of Metrics for Your Business Business metrics are critical measures of business activity that support the tried and true business belief that you can’t manage it if you can’t measure it. Defining key metrics and closely monitoring them on a regular basis allows you to focus on what’s most important to your business… Continue reading Chapter 3, Business Metrics
4 Ways to Increase Your Success Through Public Relations
Check out the audio from CLS’s recent Webinar featuring Jennifer Connelly from JCPR, Inc. 4 Ways to Increase Your Success Through Public Relations Jennifer provided great ideas about: How to manage your brand How to develop and make news The importance of the ‘shark cage’ How to control your company’s image About Jennifer Connelly Jennifer Connelly… Continue reading 4 Ways to Increase Your Success Through Public Relations
Chapter 2, Public Relations
Creating Effective Public Relations 4 Basic Steps Public relations strategies are important to incorporate into your business because they are low-cost (often free) and high impact. And, creating a successful basic PR campaign is a lot easier than you might think. 1. Craft your story. Make it relevant. Your story must be compelling, since media outlets… Continue reading Chapter 2, Public Relations
Chapter 1 – The Marketing Plan
Developing & Executing a Marketing Plan 3 Basic Steps 1. Define Your Value Proposition and Your Target Audience Your Value Proposition Before you can begin effectively marketing your business, it’s critical that you understand exactly who you are and who you are trying to reach. Put a substantial amount of time into defining yourself… Continue reading Chapter 1 – The Marketing Plan