The financial planning industry has found itself under fire once again. Same song, different verse. However, while the enemy is new, the battlefield is not.  Over the years, financial advisors have been attacked by no-load mutual funds, discount brokerage houses and day traders, all of whom are trying to replace the client’s need to interact with advisors.  This time, the threat is robo-advisors.

Once again, in order to survive, financial advisors will need to reinvent themselves.  To do this, it is critical that advisors stay agile and change their value proposition to remain competitive and relevant.

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